Hugo from Hugo Boss fashion house is a brand for individualists who value modernity with a touch of extravagance, impeccable designs, and the highest-quality materials. In Hugo brand’s collection, casual propositions intertwine with formal elegance. Hugo offers a full selection of tailoring and casual elements, with fashion flair. In the latest Spring/Summer 2023 season, the HUGO brand joined forces with a Japanese-Brazilian tattoo artist, Jun Matsui, in order to create a new motif with the iconic logo of the brand. The new motif is visible on patches, lampasses, and hoods, decorating products of almost all categories. Propositions for Men for the new season include a wide selection of classic, cotton T-shirts decorated both with various prints in a smaller and bigger format, as well as with a minimalistic logo on a red background, or with the brand’s emblem. The brand also offers sweaters and blouses in various color variants or matching pants, both sweatpants as well as ones made of denim. The collection is complemented by formal and elegant propositions, among which one can find shirts of different cuts (Slim, Regular, Straight), but also pants made of fabric and matching classic blazers. The men’s collection is also complemented by various models of shoes and stylish accessories such as belts, ties, backpacks, or face masks. For the summer, the brand proposes T-shirts in light colors, shorts, and flip-flops. The current collection by Hugo was complemented by a capsule collection made for the occasion of the Year of the Ox based on a classic color palette of red, black, and golden. What inspired its creation was the Chinese New Year and the qualities that the animal represents: hard work, positivity, and honesty. The animal’s image in the form of designer graphics appeared on many models of clothing and accessories.